For Chinese PV brands · European growth

I turn European complexity into [your market share.]

For Chinese PV brands serious about Europe. 20+ years growing Sony, VW, E.ON and a CEE green-energy scale-up I took from a 90% post-COVID crash to 9x profit in 12 months.

9x
Profit growth, 12 months
15+
European markets
200+
GTM projects delivered
600%
POAS uplift, best case

Brands I've helped grow in Europe

SONY
VW
E.ON
Google
Unilever
Audi
Why most Chinese PV brands stall in Europe

A great product is [not] a go-to-market strategy.

Tariffs you can price in. Certifications you can file. But European buyers won't find you, trust you, or pay a premium for you — unless you've solved these three.

01

Invisible in Share of Search

If installers and distributors aren't searching for your brand, your export team is pushing uphill. Most Chinese PV brands rank below 5% SoS in key EU markets — the ones winning are above 15%.

02

Commodity-priced by default

European buyers see 'Chinese PV' as one category. Without sharp positioning, you compete on price with AIKO, Huawei and SolaX — and lose margin you'll never get back.

03

Wrong partners, wrong structure

Picking the biggest distributor is not a strategy. Every EU market rewards a different mix of wholesalers, installers, and direct-to-consumer — and Germany is not Italy.

Share of Search — European PV Market

Indexed search volume, rolling 90 days. Source: aggregated search trend data.

Live data
Select a market and your brand, then hit Analyze to see where you stand.
The offer

The European Market Domination [Blueprint.]

Ten days. One senior pair of hands. A launch-ready plan to grow share, not just spend budget. Capped at one new client per month — so the attention is real.

  • Deep-Dive Growth Blockers Diagnostic

    What's actually stopping growth — distribution, positioning, funnel, pricing, product-market fit by country. Value €4,000

  • Brand Strategy to Beat Local Competitors

    Differentiation platform, category narrative, messaging by audience — stop competing on price. Value €5,000

  • Media Effectiveness Audit & Plan

    Where your euros should actually go — channel mix, brand vs performance balance, measurement. Value €4,000

  • AI-Localization Content Engine

    Scale country-native content without hiring 15 local writers. Value €2,000

  • Vetted EU Partners

    Introductions to the media, PR, and digital partners I've worked with and trust. Bonus

What clients say

Twenty years of [real] European growth.

Excellent work. Most appreciated — and well done in such a short timeframe.
Justin Goes
CEO Subway Europe
Key architect of our communication system — we are now selling better than ever before.
Marek Chovanec
Marketing Manager VW Slovakia
First-class marketer and brand builder. Passion and boldness. Strongly recommended.
Vladimír Radosa
Marketing Manager Heineken Slovakia
Enormous drive, remarkably creative problem solving, and pure business focus.
Jacek Kania
Business Director WPP Media CEE
Let's talk

Your European growth [starts here.]

Book a 20-minute call. No slides. We look at your Share of Search, your biggest market, and whether the Blueprint fits. If it doesn't, I'll tell you.